In accordance with Article 13 of the European Regulation 2016/679 regarding the protection of individuals in relation to the processing of personal data (General Data Protection Regulation – GDPR), the interested party (User of the website is hereby informed that personal data collected through the website will be subject to processing by the Company using IT and/or telematic tools for the purposes outlined in this policy.

To this effect, the User is presented with the Privacy Policy prepared by MAISIE GRACE DESIGNS (referred to hereafter as “we” or “the Company” or “the Data Controller”), the entity responsible for the activities on the website

Data Controller
Company registered in England and Wales under registration Number: 14397562 Maisie Grace Limited For further information regarding the rights of the interested party, please refer to the section titled “Rights of the Data Subject” in this policy.

Processing Information
Personal data subject to processing is collected directly by MAISIE GRACE DESIGNS or by third parties explicitly authorized by the Data Controller, or communicated by the Company to such third parties for the purposes outlined below.

Legal Basis and Purpose of Processing
The personal data provided by the User during browsing of the website are processed by the Data Controller in accordance with current regulations for personal data protection. The legal basis for processing is derived from the Company's provision of services, website management, execution, and potential termination of online sales contracts between the parties. Processing also includes obligations arising directly and/or indirectly from these contracts. MAISIE GRACE DESIGNS processes your personal data for the following purposes:

Subscription to MAISIE GRACE DESIGNS: 
Upon obtaining your explicit consent, your personal data will be processed by the Data Controller for the purpose of sending commercial or promotional communications, updates related to the latest trends, new arrivals, exclusive offers, special events, and promotions. You can unsubscribe from the newsletter by clicking the unsubscribe link in the emails or by contacting
The Data Controller uses systems with reporting mechanisms to improve marketing communication results. This mechanism reports details like reader count, openings, clicks, device types used, unsubscribers, etc., for result comparison and enhancement.

Registration on MAISIE GRACE DESIGNS: 
After obtaining your explicit consent, your personal data will be processed by the Data Controller for registering on This includes creating a personal account, facilitating purchases, order status tracking, updates on purchases, preferences management, returns, and access to MAISIE GRACE DESIGNS loyalty program.

Online Shopping Activities: 
Personal data provided will be used for managing online sales contracts, including payment, shipment, returns, customer support, administrative and accounting purposes related to the order.

Profiling of the Individual: 
Upon obtaining your explicit consent, your personal data may be processed for profiling activities, creating personalized content and offers.

Nature of Processing
Consent for processing personal data is optional for some purposes, such as subscribing to the newsletter. However, consent is mandatory for other purposes, like registration on the website or online shopping activities.

Personal Data Processing
The Data Controller processes personal data provided during website use, registration/subscriptions, and online purchases. Examples include name, email, and data required for online sales contracts (payment, shipment details).

Data Processing Methods and Storage
Personal data processing adheres to current Privacy legislation. IT/telematic tools are employed, alongside appropriate security measures, to prevent unauthorized access, disclosure, or misuse. Users are advised to ensure their devices have adequate security software and their Internet providers use secure data transmission measures.

Data is stored on servers within the EU owned by the Data Controller or third-party External Data Processors. Data retention aligns with the respective purposes and relevant regulations.

Data Processors and Recipients
Data will not be disseminated but will be treated within the Company based on appropriate instructions. Some third-party External Data Processors may handle data, including for contractual relationship management, service provision, and organizational requirements.

Data Transfer Abroad
Data is managed and stored on servers within the EU or third-party External Data Processors. Data transfer outside the EU follows current legislation and includes necessary safeguards.

Data Subject Rights
Data subjects have rights per Articles 15, 16, 17, 18, 20, and 21 of the GDPR:

a) Access personal data and information on processing;
b) Correct inaccurate data;
c) Request data deletion;
d) Request data processing restriction;
e) Data portability and transmission to another Controller;
f) Object to processing.

Requests regarding these rights can be sent to Consent can be revoked at any time without affecting prior processing legality. Data subjects can also file complaints with the Control Authority.

Policy Changes
MAISIE GRACE DESIGNS reserves the right to amend this Privacy Policy, with notices given on the website. Users are advised to refer to the latest version.

Privacy Policy updated on 23 August 2021

Note: In case of discrepancies between the English version and other language versions, the English version prevails."